The rules of engagement for capturing value from content are changing rapidly. This is due to dramatic changes in consumer acceptance and expectations, coupled with the maturing of enabling technologies. The boundaries between work and private life are becoming less distinct, while more of the workforce is project focussed rather than employer focussed. Major owners of traditional content are granting easy on-line access, while the growth of “user generated” content is continuing exponentially.
As content and access become ever more readily available, consumers time and attention is becoming scarcer. It is predicted that the winners will be those who fully understand the real needs of each consumer, and supply relevant value-adding services to ensure a rich and rewarding on-line experience. As these trends continue, what are the keys to success for companies directly involved in generating, adding value to, aggregating and distributing content, as well as providers of infrastructure and technology?
At the end of the highly interactive Thought Leadership Forum, participants will be better equipped for creating short-term and long-term strategic plans based on the realities of the present and the uncertainties of the future. The key issues for the discussion are:

• Which will be the winning business models for mobile content?
• Who will control access to the customer?
• Is user generated content a “fad” or the next big thing?
• What is the role of technology and digital rights management?
• What is the impact of major events in acting as a tipping point for consumer acceptance?

Key Note Speakers

Tomi Ahonen, Author, Strategy Consultant, www.tomiahonen.com

Kurt Hemecker, VP Business Development, Echovox, www.echovox.com

Dr. Stefana Broadbent, Ethnographer, Swisscom Innovations, www.swisscom.com/Innovations

Confirmed Thought Leaders

Christoph Cronrath, Head New Business Initiatives, Roche Diagnostics GmbH

Henrik Czurda, Head of Group IT Strategy Office, Swiss Re

Oliver Gerstheimer, Managing Director, chilli mind GmbH

Markus Gyhr, CEO & Founder, Ultra Images AG

Oliver Haeggberg, Founder, Value-Grid-Partners

Raoul Heinkel, Course Director, Mobile Application Design, University for Applied Science and Arts Zurich (HGKZ)

Frank Hermans, Principal, Business Advisor, Ericsson Global Services

Anuj Jain, Head of Convergence Development, Orange Group

Rajinder Jhol, Chief Architect, solveIT.ch sàrl

Franco Monti, Director, PricewaterhouseCoopers

Werner Trattnig, Director Menlo Park Europe, PricewaterhouseCoopers

Ofer Tziperman, CEO, LocatioNet

Peter Wittwer, Partner, Technology, Infocomm & Entertainment, PricewaterhouseCoopers

Francesco Vass, VP Marketing & Content, Zattoo Inc

Angelo Mathis, Senior Manager, System & Process Assurance, PricewaterhouseCoopers

Soeren Stamer, CEO & Co Founder, CoreMedia AG

Volker Jantzen, CEO, SVOX AG

Adrian Bisaz, Vice President Business Development Europe, Oxysys

Jan Peschka, Business Consultant, Swisscom AG

Trudi Schifter, Telenav Inc, European Agent / Fleming Family & Partners, Technology Advisor 

Herbert Gerber, Head of Market Analysis Mobile

Peter Angelos, Senior Manager Business Development - New Markets, Jamster International

Urs von Arx, Head of Section Mobile and Satellite Services, Fed. Office for Communications (BAKOM)

Roland Keller, Innovation Manager, BenQ Mobile

Marc Vollenweider, CEO, Evalueserve

Facilitator

Susan Kish, CEO, First Tuesday Zurich

Producer

Chris Gopsill, Executive Producer, First Tuesday Zurich

Whitepaper

The reality of convergence: Mobile Content

This document represents the results of a Thought Leadership Forum “The reality of convergence: Mobile Content” conducted on November 14th, 2006 in Rüschlikon/Zürich, together with sector analysis before and after the event. The Forum gathered together key opinion leaders and stakeholders from across the telecom, Internet, media, and entertainment sectors to strategize and debate the keys to success for companies involved in generating, adding value to, aggregating and distributing mobile content.

PDF | 2007 | 2.8 MB | DOWNLOAD

Summary of the Day

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Pictures

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Results of previous Thought Leadership Forums

The Road to Convergence

This document represents the results of a Thought Leadership Forum “The Road to Convergence” conducted on October 4, 2005 in Rüschlikon/Zürich, together with sector analysis before and after the event. The Forum gathered together key opinion leaders and stakeholders from across the telecom, Internet, media, and entertainment sectors to strategize and debate the impact of Convergence on the future of their industries.

PDF | 2005 | 7.2 MB | DOWNLOAD

Voice Over IP - Finally Driving Change?

This document represents the results of the Thought Leadership Forum “VoIP—Finally Driving Change?” conducted on September 14, 2004 in Rüschlikon/Zurich. The Forum gathered together key opinion leaders and stakeholders from across the telecom industry and business community to discuss, strategize and debate on the impact of VoIP for the traditional telecoms and corporate communications.

PDF | 2004 | 1.5 MB | DOWNLOAD